By Scott Mann

On Sale: May 12, 2026
Page Count: 256 pages
Publisher: Center Street
ISBN-13: 9781546010968

$29.00

$39.00 CAD

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What if your ugliest scar could be your greatest asset? What if your story of struggle could be repurposed into a strategic tool for healing, influence, and impact in this modern world of distraction, disengagement, and division?

New York Times bestselling author, retired Green Beret and renowned strategic storyteller Scott Mann reveals how sharing your most difficult experiences can forge trust, inspire action, and create lasting change.

Is there a strategic story that haunts you at night? You’ve been through struggle. You have the scars to prove it. Those scars have something to say that is bigger and more impactful than all the wins and accomplishments you’ve accumulated. It’s a story that the rest of the world needs to hear. You lie there staring at the ceiling, knowing you should be putting that message into the world. If only you could craft and share a story worthy of the emotions pulsing through your veins right now. You could change lives. Maybe even save some. You hunger to tell that story of struggle.

A scar story.

The Generosity of Scars is for anyone who has struggled and wants to put their lived struggle to work in the service of others through authentic storytelling.

This book, the second in his leadership trilogy, is different than most storytelling books. It is forged from high-stakes arenas in Scott Mann’s 3-decade body of work, ranging from his time as a Green Beret in combat zones in Afghanistan to TED stages to live plays about war to corporate keynotes to congressional testimony to raising millions for non-profits — and all points in between.

There is a growing demand across all industries to reclaim the lost art of storytelling for strategic influence. This book will give you everything you need to design and deliver a powerful scar story that raises your frequency above the Churn for authentic connection, inspires your people, teaches your associates, trains your new managers, persuades prospects and clients, and bridges the Churn gap to your desired audience. You will be more authentic, relatable, and relevant — and that’s what people follow.

There is generosity in a scar, if you are willing to pay the price. If so, then read on and change the world.

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Scott Mann

About the Author

Lt. Col. Scott Mann is a retired Green Beret with over twenty-two years of Army and Special Operations experience around the world, and a New YorkTimes bestselling author. He is the CEO of Rooftop Leadership and the founder of a 501c3, The Heroes Journey, committed to helping veterans tell their stories in transition. Scott regularly speaks to and trains corporate leaders, law enforcement, and special operations forces on best practices for going local, storytelling, and making better human connections. Scott has frequent appearances on Fox News, CNN, and other national platforms as a thought leader on building organizational relationships, restoring trust in our communities, and a range of national security issues. He is also an actor and playwright who has written a play about the war called Last Out—Elegy of a Green Beret on Amazon Prime. Scott lives in Florida with his wife Monty where they are deepening their skills on empty nesting.

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