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The Great American Retro Road Trip

A Celebration of Roadside Americana

Coming Soon

Contributors

By Rolando Pujol

Formats and Prices

Price

$35.00

Price

$46.00 CAD

Format

Format:

  1. Hardcover $35.00 $46.00 CAD
  2. ebook $16.99 $21.99 CAD

Celebrate the ingenious and nostalgic pleasures of roadside Americana—vintage signs, quirky roadside attractions, offbeat fast food relics—in this irresistible retro road trip across the country

Join the Retrologist, Rolando Pujol, on a highly visual and sweetly nostalgic road trip. Traveling coast to coast and north to south, it’s an adventure into the heart of a uniquely American strain of ingenuity and creativity. Discover towering roadside figures like lumberjacks and the Jolly Green Giant. Buildings shaped like coffeepots, shoes, and baskets. Quirky attractions including Gatorland and the Blue Whale of Catoosa. Wildly beautiful signage and vintage original locations of iconic fast-food restaurants. All of it designed to catch the eye of another new breed of American—the roadtripper—and say “Pull over!” 

  • “This book is a love note to the unique charms of the American landscape painted in neon signs, Muffler Men, and roadside motels. It’ll make you long to hit the open road.”
     
    Dylan Thuras, co-founder of Atlas Obscura
  • The Great American Retro Road Trip is a joyful reminder that America is so wonderfully weird and quirky, charming and strange, bizarre and magical. Rolando Pujol highlights places that aren’t simply stops on a map; they’re windows into the soul of America, showcasing the creativity and humor of everyday people. The stories and photos make a strong case for skipping the airport for an extra-special experience on the road for your next adventure!”
     
    Margaret Bienert, co-author of Hotel Kitsch and co-creator of A Pretty Cool Hotel Tour
  • “I squeal with delight and excitement as I turn these pages full of color and fun that inspire me to hit the road for a creamy soft serve or savory fried treat eaten in the glow of a neon sign. These are the places that memories are made of, and Rolando’s depth of knowledge and enthusiasm for the quickly vanishing cool vintage places across the U.S. make this book a must-have on any road trip, whether driving in your home state or planning a classic cross-country jaunt.”
     
    Beth Lennon, aka Mod Betty, founder of Retro Roadmap
  • “Put a crown on Rolando Pujol’s head, for this well-traveled guidebook establishes him as the king of the great American roadtrippers, sharing the stories and glories of precious, time-honored roadside landmarks, electrifying signage, and classic mom-and-pop shops from America’s golden era of car culture and mass consumerism.”
     
    Charles Phoenix, pop culture humorist and historian
  • “With his journalistic sensibility, uncanny instinct for seeking out sights worth seeing, and brilliantly easy way with words, Rolando Pujol has taken on a subject as vast as the country itself and delivered a new book that brings fresh perspective to the decades-old study of the American commercial landscape, and that is as enjoyable to read as it is an absolute visual bombshell to look at.”
     
    Thomas Rinaldi, author of New York Neon

On Sale
Jun 24, 2025
Page Count
320 pages
Publisher
Artisan
ISBN-13
9781648293719

Rolando Pujol

About the Author

Rolando Pujol has made a name for himself as a journalist in the newsrooms of several newspapers and television stations in New York City over three decades. 

Fueled by a passion for storytelling and a love of the American roadside, Rolando's adventurous spirit often takes him far from the traffic-choked streets of Manhattan to the bucolic roads of the Heartland. This is all thanks to his long-term project, The Retrologist, where he shares captivating stories and photos from the American roadside. His love of small towns and their history was formed growing up in Sleepy Hollow and Tarrytown, suburbs of New York City rendered magical by the tales of Washington Irving.  

Pujol created and is at the helm of The Retrologist Instagram account  (@rolandpujol) and his The Retrologist Substack newsletter. When he’s not on the road, Pujol is the executive producer of digital content, innovation, and strategy at WABC-TV Channel 7, the flagship station of the ABC television network. His television work has earned him several honors, including Emmys, and awards like the Edward R. Murrow, the Society of Professional Journalists’ Sigma Delta Chi, and the Deadline Club. He lives in New York.

Learn more about this author