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Leap

How to Thrive in a World Where Everything Can Be Copied

Leap Open the full-size image

Contributors

By Howard Yu

Formats and Prices

On Sale
Jun 12, 2018
Page Count
288 pages
Publisher
PublicAffairs
ISBN-13
9781610398817

Price

$32.00

Price

$42.00 CAD

Format

Format:

  1. Hardcover $32.00 $42.00 CAD
  2. ebook $17.99 $22.99 CAD
  3. Audiobook Download (Unabridged)

Buy from Other Retailers:

Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can’t shield them from copycats. So what can we do — and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?

In today’s competitive environment where latecomers can replicate almost any product or service for less, and where intuition and market intelligence have been overtaken by machine algorithms, companies can no longer just be very good at what they do. The need to leap to new knowledge disciplines. The best leap repeatedly. And it’s the combination of two skills – mastery of the old and new – that empowers them with the best competitive advantage.
 
To discover how some companies not only survive but thrive for centuries, strategy expert Howard Yu identifies key trends from business history, skillfully extracting timeless lessons and applying them to today. He illustrates how managers can look to leverage technological shifts, increasingly ubiquitous connectivity, smart machines, and managerial creativity – in order to leap forward. Ultimately, Leap is a playbook for the future that shows how pioneering players can thrive by rethinking their business, their relationships with customers, and the very reasons they exist.

Genre:

  • A Strategy + Business Best Business Book of 2018
    A Financial Times Best Business Book of the Month
    An Inc. Top 10 Best Business Book of 2018
    An 800 CEO READ Business Book to Watch in June 2018
    Winner of a 2019 Axiom Business Book Award in the Business Intelligence/Innovation category
  • “Yu’s research exemplifies how management theory is rigorously built and improved. He carefully documents how companies in the past have spotted and seized opportunities for growth. I find the case studies compelling and the principles intriguing for all business leaders.”
    Clayton Christensen, author of How Will You Measure Your Life?
  • “Leap shows you how to go about deliberately thinking about adapting your business, and investigates the technological forces at work. Every leader can benefit from the wisdom found in this book.”
    Jørgen vig Knudstrop, executive chairman, The LEGO Group
  • “Howard Yu argues that, even in a future age of machine intelligence, the human ability to innovate will be the primary factor enabling companies to thrive. His advice will be invaluable to managers and CEOs worldwide.”
    V.G. Govindarajan, author of New York Times bestseller Reverse Innovation
  • “At a time when big business is challenged by start‑ups, when 100‑year‑old business models have run out of steam, and when your next competitor can come from a totally unrelated industry, Howard Yu offers important guidance on how to reinvent corporations and the need for top leaders to show compassion, pride, solidarity, and vulnerability as organizations embark on the process. The marriage of big data and humanity can fundamentally change business. I can't recommend this book highly enough.”
    Poul Weihrauch, CEO and Office of the President, Mars
  • “As technology’s tectonic shifts reshape how companies win, Howard Yu shows the criticality of good management today. In Leap, he’s written a valuable guide to help managers prepare their companies for long and successful lives.”
    Keith Ferrazzi, author of New York Times bestsellers Never Eat Alone and Who’s Got Your Back
  • “A deeply thoughtful journey on why human curiosity and creativity matter more, not less, than ever in the new brave world of ubiquitous connectivity and smart machines. And why and how we as leaders need to learn to leap ‑ and not just incrementally extrapolate what we already know.”
    Jouko Karvinen, Chairman, Finnair
  • “A truly remarkable book that addresses the fundamental challenge facing managers who seek to sustain growth. Powerful case examples illustrate important concepts drawn from science and sociology as well as business.”
    Joseph L. Bower, Harvard Business School

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Howard Yu

About the Author

Howard Yu is the LEGO professor of management and innovation at IMD business school in Switzerland, and director of the Advanced Management Program (AMP), a three-week executive course. Yu was selected by Poets&Quants in 2015 as one of “The World’s Top 40 Business Professors Under 40,” and in 2018, he appeared on the Thinkers50 Radar list of thirty management thinkers “most likely to shape the future of how organizations are managed and led.” Yu received his doctoral degree from Harvard Business School.

Learn more about this author