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You, Inc.

The Art of Selling Yourself

Contributors

By Harry Beckwith

By Christine K. Clifford

Formats and Prices

Price

$19.99

Price

$25.99 CAD

Format

Format:

  1. Trade Paperback $19.99 $25.99 CAD
  2. ebook $11.99 $15.99 CAD

In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you’re selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.

On Sale
Oct 27, 2011
Page Count
336 pages
Publisher
Balance
ISBN-13
9780446695817

Harry Beckwith

About the Author

Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.

Learn more about this author