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Polling Matters
Why Leaders Must Listen to the Wisdom of the People
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Price
$12.99Price
$16.99 CADFormat
Format:
- ebook $12.99 $16.99 CAD
- Hardcover $37.00 $47.00 CAD
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From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.
For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:
- What polls really are and how they are conducted
- Why the information polls provide is so vitally important to modern society today
- How this valuable information can be used more effectively
- and more…
- On Sale
- Jul 30, 2004
- Page Count
- 320 pages
- Publisher
- Grand Central Publishing
- ISBN-13
- 9780759511767
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