By Erin Weed

On Sale: May 19, 2026
Page Count: 304 pages
Publisher: Balance
ISBN-13: 9780306837265

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Business and communications coach Erin Weed shares her radical system to uncover your own operating system in order to bring your full self, work, and communications into crystal-clear alignment.

Erin Weed is a coach and CEO who has helped hundreds of speakers around the world find what drives them, their true purposes, all with a simple process called The Dig.
The Dig is a self-assessment tool, a system of mining your values, life experiences, and perspective to uncover your operating system – a single sentence that summarizes what drives you– and locate the one word that can bring your full self, your work, and your communications into alignment. Once you do your dig and find your dig word, you will be able to:

Increase your awareness of who you are, how you operate, and the message you were born to share
Understand the forces and choices that brought you to this point, and clearly see where you want to go next
Engage concisely, precisely, and authentically with everyone in your orbit
Focus and sharpen any content, whether mission statements, social media posts, books, newsletters, or speeches
Define your personal brand
Heighten your effectiveness within any organization
Neutralize impasses, resolve conflicts, and facilitate team efficiency and productivity
Improve negotiations to ensure you get what you need
Unleash your creativity

Erin Weed’s simple, unique coaching technique is well proven to work intuitively to bring out anyone’s latent potential.

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Erin Weed

About the Author

Founder and CEO of The Dig, Erin Weed is a coach and consultant dedicated to helping leaders remember their purpose and express their truth, and a professional speaker who has presented in front of millions at live events around the world.

With the exception of the time she was paid to be an extra in a reality show, Erin’s entire career has been about amplifying stories and empowering people through truth. The Dig is her second entrepreneurial success. Starting out as a television producer in New York City, she was working on documentaries for The History Channel and MSNBC when her friend Shannon McNamara was murdered, which inspired her to launch Girls Fight Back, a self-defense and personal safety seminar company. For thirteen years, in partnership with global brands such as Bed Head, Intelius, STA Travel, Verizon, and Self Magazine, she brought a message of self-reliance and empowerment to girls and women at high schools, colleges, and corporations around the world. Her work was featured in national publications such as Entrepreneur,The New York Times, The Washington Post, The Chicago Tribune, Cosmopolitan, Ladies Home Journal, and Glamour.

By the time Erin sold the company in 2013, she’d already started developing and honing her coaching methods and founded the company that would eventually become The Dig. She spent the next years at TEDxBoulder, spawning several viral talks including her own closing speech for TEDxBoulder 2017, while also serving as a strategic communications consultant for the University of Boulder. Today she focuses exclusively on the deep one-on-one work of excavating her clients’ purpose and distilling it into one word to use as a guide for all their future endeavors. Her Dig method has proven so effective, she has already had to train thirteen facilitators to handle the growing demand for her services.

Erin is the author of Girls Fight Back: The College Girl’s Guide to Protecting Herself (Boulder Press, 2006). She studied painting at the Paris College of Art, and has exhibited her collection of murals made from the sticky notes produced during client Digs. She lives in Boulder, Colorado, with her two children and a rescued French bulldog named Ellie.

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