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The Art and Science of Digital Marketing and Advertising
Contributors
By Alex Schultz
Formats and Prices
- On Sale
- Oct 7, 2025
- Page Count
- 384 pages
- Publisher
- Little Brown Spark
- ISBN-13
- 9780316597593
Price
$32.00Price
$42.00 CADFormat
Format:
- Hardcover $32.00 $42.00 CAD
- ebook $15.99 $20.99 CAD
- Audiobook Download (Unabridged) $24.99
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“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” – Mark Zuckerberg, CEO – Meta
“Alex is the person I go to when I have a really hard growth question.” – Sam Altman, CEO – OpenAI
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – CLICK HERE is the book you need to read if you want to grow your business.
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"Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world."Mark Zuckerberg, CEO, Meta
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"Alex is the person I go to when I have a really hard growth question."Sam Altman, CEO, OpenAI
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"If there was a master’s in marketing in a Digital Age, this is the only textbook you’d have to learn from."Andrew Robertson, Chairman, BBDO Worldwide
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"This is mandatory reading by one of the most balanced and successful marketers in our global tribe."Antonio Lucio, Chief Marketing Officer, HP
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"One of the leading thinkers and doers in digital marketing for decades, Alex provides an essential resource for marketers at any level, in any size business, on how to ensure their next dollar spent drives a better return."Seth Matlins, Managing Director, Forbes CMO Network
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