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Titles List

  • These are just a few of the things your friend deserves on their birthday—and always. (But with a friend like you in their corner, they kind of already won, we think.)By author, speaker & podcaster Nora McInernyFile under: happy birthday… Read More

  • In the best friendships, BOTH people probably feel like they talk about themselves too much. It’s a sign that you both get to speak and share and be fully heard. Unless, of course, you really ARE making it all about… Read More

  • Time flies when… we exist? And thank goodness we do—exist that is—and that we have birthdays to mark the passage of time with cake. And thank goodness you have a friendship where a) you can occasionally space their b-day without… Read More

  • IYKYK… this card (by the fabulous Nora McInerny) is speaking your friendship language.By author, speaker & podcaster Nora McInernyFile under: thinking of you cards & blank cards and envelopes for BFFs!Blank card, A2 size (4.25 x 5.5 inches)Printed on heavyweight… Read More

  • No need to choose between ride OR die—because you two can and will step up for BFF duty in the afterlife! This card by Nora McInerny lets your best friend know exactly where you stand when it comes to supporting… Read More

  • Is it a true friendship or a true LOVEship? You know what? It’s probably both—and aren’t you so lucky to have a relationship like that? (Hint: the answer is YES, and this card by Nora McInerny would be a great… Read More

Em & Friends

About the Author

Founded by writer and illustrator Emily McDowell, Em & Friends makes products that speak to the human condition with honesty, humor, and heart. As Em & Friends (previously Emily McDowell & Friends), they partner with different authors and artists to create gifts and cards for the relationships we really have. Their mission is to help people connect when they’re not sure what to say.

Em & Friends is perhaps best-known for their Empathy Cards, designed for people going through life’s hardest times: major illness, loss, and grief; and inspired by Emily’s experience with cancer in her 20s. In our culture, most of us don’t learn how to talk about illness and death. Emily was struck by how lonely and isolated she felt when people disappeared because they didn’t know what to say when she was sick—and traditional “get well” card messages weren’t terribly helpful. With Empathy Cards, they created unique sympathy cards to help people going through a hard time, and to help friends and family find supportive alternate sympathy messages to write in a card to offer encouragement when they don’t know what to say.

In 2018, they joined forces with the kindred spirits at Knock Knock—another female-founded company—uniting as two sister brands under one kickass umbrella. In 2019, they added “Friends” to their product collections—outside creative collaborators, including amazing artists and writers like Elizabeth Gilbert, Lisa Congdon, and Nora McInerny. And in 2022, along with Knock Knock, Em & Friends joined the Union Square & Co. family. No matter how they evolve, their goal will always be the same: to help people feel more connected and less alone.

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