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Titles List

  • This little book is a fun, super-meaningful gift for a uniquely fabulous person! It’s full of wise, funny, heartfelt wishes, and lets you personalize it as only you can. Just fill in the blanks to make it a totally one-of-a-kind… Read More

  • This little book is a super-meaningful gift for someone you care about who’s finding their way through hard things. It’s filled with wise, soul-nourishing wishes to help soothe sand support them, and lets you personalize it as only you can.… Read More

  • This little book is a fun, super-meaningful gift for a special new parent or parent-to-be. It’s filled with wise, funny, real-life wishes every new parent needs and wants to hear, and lets you personalize it as only you can. Just… Read More

  • This book is a fun, super-meaningful gift for someone going through a life transition—graduating, changing jobs, getting divorced, going to circus school... whatever! It’s filled with the good stuff everyone wants to hear during a big change, and lets you… Read More

Em & Friends

About the Author

Founded by writer and illustrator Emily McDowell, Em & Friends makes products that speak to the human condition with honesty, humor, and heart. As Em & Friends (previously Emily McDowell & Friends), they partner with different authors and artists to create gifts and cards for the relationships we really have. Their mission is to help people connect when they’re not sure what to say.

Em & Friends is perhaps best-known for their Empathy Cards, designed for people going through life’s hardest times: major illness, loss, and grief; and inspired by Emily’s experience with cancer in her 20s. In our culture, most of us don’t learn how to talk about illness and death. Emily was struck by how lonely and isolated she felt when people disappeared because they didn’t know what to say when she was sick—and traditional “get well” card messages weren’t terribly helpful. With Empathy Cards, they created unique sympathy cards to help people going through a hard time, and to help friends and family find supportive alternate sympathy messages to write in a card to offer encouragement when they don’t know what to say.

In 2018, they joined forces with the kindred spirits at Knock Knock—another female-founded company—uniting as two sister brands under one kickass umbrella. In 2019, they added “Friends” to their product collections—outside creative collaborators, including amazing artists and writers like Elizabeth Gilbert, Lisa Congdon, and Nora McInerny. And in 2022, along with Knock Knock, Em & Friends joined the Union Square & Co. family. No matter how they evolve, their goal will always be the same: to help people feel more connected and less alone.

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