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Titles List

  • For that admirable friend who takes no prisoners and gives no fucks—not two fucks, and not one fuck. She gave the fucks all away.Funny birthday card or “Fuck 2020 / 2021” greeting cardsBlank card, A2 size (4.25 x 5.5 inches),… Read More

  • Anyone who has managed to keep body and soul together in recent times deserves a medal. Resilience requires true grit and guts, but it often goes unrecognized, perhaps because it doesn’t look like anything. Kind of like really badass isometric… Read More

  • What we’re saying is, “EVERYTHING’S FINE” is not necessarily the healthiest response when things are really, really messed up. Funny “thinking of you” card or “lol omg” gift for coworkers!Blank card, A2 size (4.25 x 5.5 inches), sticker is 3.75… Read More

  • Bloom on!Fun, supportive all occasion card pairs great with inspirational gifts!Blank card, A2 size (4.25 x 5.5 inches), sticker is 3.75 x 4 inchesPrinted on heavyweight uncoated stock with stickerComes with a matching colored envelopeStickers are made of thick, coated… Read More

  • Everyone wants to hear that they're doing a great job, every fucking day. That’s why we invented this super-supportive Sticker Card. Yep, the front peels right off and looks fucking gorgeous on just about any surface—a laptop, briefcase, notebook, folder,… Read More

  • …Because sometimes JUST EXISTING is an act of valor. Bonus: this card is also a sticker! That's right, the front peels right off and can be put in a place of honor, wherever that may be (journal, mirror, cookie jar,… Read More

  • Yes, this is a beautiful birthday card, but it's ALSO A STICKER, people! That's right, the front peels right off, so the birthday-haver can be reminded how smart and pretty they are—every single day. It looks fabulous adorning a laptop,… Read More

Em & Friends

About the Author

Founded by writer and illustrator Emily McDowell, Em & Friends makes products that speak to the human condition with honesty, humor, and heart. As Em & Friends (previously Emily McDowell & Friends), they partner with different authors and artists to create gifts and cards for the relationships we really have. Their mission is to help people connect when they’re not sure what to say.

Em & Friends is perhaps best-known for their Empathy Cards, designed for people going through life’s hardest times: major illness, loss, and grief; and inspired by Emily’s experience with cancer in her 20s. In our culture, most of us don’t learn how to talk about illness and death. Emily was struck by how lonely and isolated she felt when people disappeared because they didn’t know what to say when she was sick—and traditional “get well” card messages weren’t terribly helpful. With Empathy Cards, they created unique sympathy cards to help people going through a hard time, and to help friends and family find supportive alternate sympathy messages to write in a card to offer encouragement when they don’t know what to say.

In 2018, they joined forces with the kindred spirits at Knock Knock—another female-founded company—uniting as two sister brands under one kickass umbrella. In 2019, they added “Friends” to their product collections—outside creative collaborators, including amazing artists and writers like Elizabeth Gilbert, Lisa Congdon, and Nora McInerny. And in 2022, along with Knock Knock, Em & Friends joined the Union Square & Co. family. No matter how they evolve, their goal will always be the same: to help people feel more connected and less alone.

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