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Titles List

  • For anyone who’s going through a tough time, and could use a beautiful reminder that they’re even tougher!Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some strong motivational mojo—without the… Read More

  • For anyone whose scrolling finger is exhausted, and who may be feeling just a teensy bit of not-enoughness.Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some strong pep-talk mojo—without the… Read More

  • For exhausted parents who could use a reminder that they're doing a great job (and that it won't be like this forever!).Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some… Read More

  • For anyone who’s ready to enter the sending-holiday-cards phase of life, and exit the sending-emergency-texts-from-a-bathroom phase.Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some strong pep-talk mojo—without the extra parts… Read More

  • A birthday card that magically eliminates the calories in your cake? Your wish is our command.Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some strong b-day mojo—without the extra parts… Read More

  • For any woman who’s so totally, completely, bone-deep over this bullshit.Take note: Thanks to brilliant customer feedback, we removed the decorative magnetic pins on these babies. So spread some strong magic—without the extra parts (or price!).Magic for friends going through… Read More

Em & Friends

About the Author

Founded by writer and illustrator Emily McDowell, Em & Friends makes products that speak to the human condition with honesty, humor, and heart. As Em & Friends (previously Emily McDowell & Friends), they partner with different authors and artists to create gifts and cards for the relationships we really have. Their mission is to help people connect when they’re not sure what to say.

Em & Friends is perhaps best-known for their Empathy Cards, designed for people going through life’s hardest times: major illness, loss, and grief; and inspired by Emily’s experience with cancer in her 20s. In our culture, most of us don’t learn how to talk about illness and death. Emily was struck by how lonely and isolated she felt when people disappeared because they didn’t know what to say when she was sick—and traditional “get well” card messages weren’t terribly helpful. With Empathy Cards, they created unique sympathy cards to help people going through a hard time, and to help friends and family find supportive alternate sympathy messages to write in a card to offer encouragement when they don’t know what to say.

In 2018, they joined forces with the kindred spirits at Knock Knock—another female-founded company—uniting as two sister brands under one kickass umbrella. In 2019, they added “Friends” to their product collections—outside creative collaborators, including amazing artists and writers like Elizabeth Gilbert, Lisa Congdon, and Nora McInerny. And in 2022, along with Knock Knock, Em & Friends joined the Union Square & Co. family. No matter how they evolve, their goal will always be the same: to help people feel more connected and less alone.

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