Erin Weed
About the Author
Founder and CEO of The Dig, Erin Weed is a coach and consultant dedicated to helping leaders remember their purpose and express their truth, and a professional speaker who has presented in front of millions at live events around the world.
With the exception of the time she was paid to be an extra in a reality show, Erin’s entire career has been about amplifying stories and empowering people through truth. The Dig is her second entrepreneurial success. Starting out as a television producer in New York City, she was working on documentaries for The History Channel and MSNBC when her friend Shannon McNamara was murdered, which inspired her to launch Girls Fight Back, a self-defense and personal safety seminar company. For thirteen years, in partnership with global brands such as Bed Head, Intelius, STA Travel, Verizon, and Self Magazine, she brought a message of self-reliance and empowerment to girls and women at high schools, colleges, and corporations around the world. Her work was featured in national publications such as Entrepreneur,The New York Times, The Washington Post, The Chicago Tribune, Cosmopolitan, Ladies Home Journal, and Glamour.
By the time Erin sold the company in 2013, she’d already started developing and honing her coaching methods and founded the company that would eventually become The Dig. She spent the next years at TEDxBoulder, spawning several viral talks including her own closing speech for TEDxBoulder 2017, while also serving as a strategic communications consultant for the University of Boulder. Today she focuses exclusively on the deep one-on-one work of excavating her clients’ purpose and distilling it into one word to use as a guide for all their future endeavors. Her Dig method has proven so effective, she has already had to train thirteen facilitators to handle the growing demand for her services.
Erin is the author of Girls Fight Back: The College Girl’s Guide to Protecting Herself (Boulder Press, 2006). She studied painting at the Paris College of Art, and has exhibited her collection of murals made from the sticky notes produced during client Digs. She lives in Boulder, Colorado, with her two children and a rescued French bulldog named Ellie.
